Most recently
Senior UX Designer at Ontra since February 2025, working on Ontra AI, a legal document intelligence platform.
Selected projects
Senior UX designer
Growing AI Search into a platform
AI Search served one product and answered every question the same way, leaving people waiting on a blank screen. Other teams wanted it on their own documents too.
View case study (slides)
- Role
- Ran customer discovery and weekly feedback and retention reporting, designed streaming answers, citations, and conversation management, proposed search-effort controls, and shipped 22 PRs, from small updates to full features.
- Outcome
- Weekly queries grew from about 200 to 700 and mean latency fell from 95s to 45s, with a 16s time to first token. AI Search now covers multiple document types and structured data, and reaches outside AI apps through MCP.
Principal product designer
Impossible promotions
A promotion program meant to raise engagement made it a lot worse. Why?
View case study (slides)
- Role
- Led strategy workshops and research, designed and prototyped solutions, managed stakeholders, and tested with users.
- Outcome
- Promotions that are simpler and more achievable, more of the time. The in-app experience is more transparent, and a "high intent member" model picks the best people to target.
Design lead
Designing for older adults in a three-sided marketplace
Senior living communities rely on outdated, inefficient, and costly ways to handle communication, content, and security.
View case study (slides)
- Role
- Set strategy and vision, researched, designed and prototyped, ensured accessibility, managed stakeholders, tested with users, and created the branding.
- Outcome
- An end-to-end product suite for secure, timely communication that each community can tailor, serving every stakeholder.
Graduate project
Convergence
How can design management become a core discipline in traditional business culture?
View case study (PDF)
- Role
- Set strategy and vision, researched, designed and prototyped, tested with users, and created the branding.
- Outcome
- A turnkey solution that bridges design education and business, linking school to jobs and real-world experience through service design, experience design, and branding.
